Roast Master

It is important to us that the value of our artisan skill, craftmanship, and quality of taste be present in every cup of coffee we produce. Our President and Roast Master Kristy Virtue ensures that we accomplish this task and makes it appear effortless.

With over 30 years of experience in the coffee industry, and 20 years of experience as a specialty coffee roaster she skillfully ensures that we deliver the perfectly and consistently roasted, finest tasting coffee. She personally inspects and samples every batch of Arabica beans that arrives and that is roasted at our facility. Her hands-on approach and meticulous attention to detail spans across our entire roasting and packaging process.

Her expertise and love of all things coffee, is only surpassed by her respect for the environment and wellbeing of people.

Leadership

Every venture needs a visionary, and Michael Babcock is ours. With over 30 years of industry leadership, 18 plus years of experience in business development, and decades of entrepreneurial experience in his own business ventures, Michael leads us towards our next level of growth as our  CEO/CFO.

His proven track record for successfully utilizing his business development acumen, and executive management expertise to deliver record high results has proven beneficial for many companies over the years. For instance, at his last company, he brought in over $60 million in gross sales and over 80,000 established customers throughout the U.S.

As long-time friends, and with a shared passion for coffee and making a difference in the world, Michael Babcock and Kristy Virtue form the solid roots and foundation of Healthy Coffee Lifestyles.

VP of Sales and Marketing

Pamela Reagh has joined Healthy Coffee Lifestyles as VP of Sales and Marketing
and has more than 25 years of international experience in the food fundraising,
retail, hospitality and manufacturing industry.

Pam is skilled in Business Planning, Product Design, Consumer Products, Sales,
Management, and Sales Promotion. She is known to design first to market and
innovative food products, and has an eye for design and flavor and has always had a passion with her love for coffee and this industry.

Pamela holds a bachelor’s degree in Chemistry and also completed the Advanced Management Program at Harvard Business School.

What Inspires Us

Originating in 1989, as a small roasting facility. Our knowledge, experience, vision, and team of dedicated people has grown and matured to who we are today…Healthy Coffee Lifestyles.

We have been infrared roasting coffee for decades. Our love for coffee, it’s aroma, it’s flavor, and the magical way it brings people together is what inspires us to continuously strive to make the finest, most delicious coffee in the world.

We incorporate the value of our artisan craftmanship to infrared roasting, and ensure that it is present in every cup of coffee we produce. We thrive because of the high caliber of people that oversee our roasting process, our business operations, and the partnerships we foster with our customers and suppliers.

Sustainability

We have great respect for the impact that coffee has on industries, people and communities around the world.

We are committed to supporting environmentally sustainable farming and production practices that provide economic stability and a higher standard of living for the farmers and their families. We are proud to offer coffees that meet strict USDA organic standards and support fair trade practices.

Our enduring relationship with global suppliers provides us with the highest quality coffee beans, AA Arabica, and allows us to operate under the highest ethical and business standards.

We have a Quality Assurance Program that is one of the most extensive in the industry and helps guarantee each cup of coffee will be its very best.