Coffee We focus our artisan sensibilities on doing one thing well

Mission Statement

Here at Healthy Coffee Lifestyles, coffee is an art not a process… In order to be the best, we intensely focus our artisan sensibilities on doing one thing well… Coffee!

Our mission is to source exceptional coffee beans from around the world to create a healthier coffee lifestyle for you.

We are committed to providing the highest quality ingredients and roasting standards while focusing on crafting the richest tasting coffee, and providing an exotic once in a lifetime coffee experience and outstanding customer service.

Artisanship Hands – on Approach to Roasting

Roast Master

Healthy Coffee Lifestyles™ brings 30+ years of experience in the coffee industry to the table with 20 years as a specialty coffee roaster. This Vertically Integrated Partnership with Master Roaster Rafael Dorado is a match made in heaven and the heartbeat of Pure Natures Design with our 12,000 square feet of Manufacturing and distribution to ensure you products will always arrive on time. Healthy Coffee Lifestyles™ established itself as a specialty roaster in 1989 when we opened operations in Livermore, California. Since 1989, Healthy Coffee Lifestyles™ has been enjoyed by coffee lovers in restaurants and cafes.

We have combined our expertise and knowledge in both the commercial and gourmet segments of the coffee business. We have packed/private labeled coffee for some of the food industry’s largest accounts like Nestlé, Sara Lee, as well as large corporate accounts like Disneyland and Disney World, Target, Baskin Robbins, and Winchell’s Donuts. We believe coffee is an art, not a process. In order to be the best, we focus on doing one thing well — coffee. Healthy Coffee Lifestyles™ utilizes state-of-the-art infrared roasters that evenly roast every bean locking in the flavor and aroma. You will find that our coffees are never bitter, never burnt. Healthy Coffee Lifestyles™ consistently produces smooth, low acidic and full flavor coffees for every coffee profile every time. Week in and week out, Healthy Coffee Lifestyles™ provides the consumer with the best tasting and freshest coffee available. With an artisan approach to roasting coffee, our Roast master and President, Rafael Dorado and Michael Babcock, CEO, takes great pride in crafting some of the best coffee produced in the world. Starting with the best coffee beans money can buy, blending the coffees using unique recipes, and artisan roasting with small batches brings out the special characteristics of each bean, Healthy Coffee Lifestyles™ packages and ships coffee immediately to ensure the freshest product available. We work with one of the world’s largest coffee importers to bring our customers the exact coffees and pricing required to meet their needs. Healthy Coffee Lifestyles™ has a strong product portfolio to help meet your customer’s needs and the coffee expertise to help you grow your coffee segment.

Our Leadership

Every venture needs a visionary, and Michael Babcock is ours. With over 30 years of industry leadership, 18 plus years of experience in business development, and decades of entrepreneurial experience in his own business ventures, Michael leads us towards our next level of growth as our  CEO/CFO.

His proven track record for successfully utilizing his business development acumen and executive management expertise to deliver record high results has proven beneficial for many companies over the years. For instance, at his last company, he brought in over $60 million in gross sales and over 80,000 established customers throughout the U.S.

As long-time friends and with a shared passion for coffee and making a difference in the world, Michael Babcock and Kristy Virtue form the solid roots and foundation of Healthy Coffee Lifestyles.

Premium Quality From Farm, to Roast, to You

What Inspires Us

Originating in 1989 as a small roasting facility, the companies knowledge, experience, vision, and team of dedicated people has grown and matured to who we are today…Healthy Coffee Lifestyles.

We have been infrared roasting coffee for decades. Our love for coffee, its’ aroma, its’ flavor, and the magical way it brings people together is what inspires us to continuously strive to make the finest, most delicious coffee in the world.

We incorporate the value of our artisan craftsmanship to infrared roasting and ensure that it is present in every cup of coffee we produce. We thrive because of the high caliber of people that oversee our roasting process, our business operations, and the partnerships we foster with our customers and suppliers.

Sustainability Organic, AA Arabica, Fair Trade

Our Sustainability

We have great respect for the impact that coffee has on industries, people and communities around the world.

We are committed to supporting environmentally sustainable farming and production practices that provide economic stability and a higher standard of living for the farmers and their families. We are proud to offer coffees that meet strict USDA organic standards and support fair trade practices.

Our enduring relationship with global suppliers provides us with the highest quality coffee beans, AA Arabica, and allows us to operate under the highest ethical and business standards.

We have a Quality Assurance Program that is one of the most extensive in the industry and helps guarantee each cup of coffee will be its very best.